When people see the logo without the trade name name, they will instantly be able to place it as Nike, which shows the power of the trade name. This means that the assiduously cultivated exclusivity is sometimes sacrificed because it has not yet spread its wings to include exclusive retailer outlets as part of its business strategy. Growth of the social media giant was based on the high level popularity it acquired soon after release. Like most big companies, Nike has a number of strengths. Needless to say, the most important strengths are Nike’s powerful brand and low product cost. Employing over 62 000 people, a total of $30.6 billion was recorded in 2015, which gives an increase of 10.1% over that of the previous year. The Market Cap of the Oregon-based corporation is now equal to approx. Get Essay The consumer response was so great that it had suffered a lot at its first, till it’s had made change its practices. •Contract manufacturing of shoes to low-wage factories makes Nike susceptible to laws, and economic problems abroad. Weakness are the areas where NIKE, Inc. can improve upon. Get Essay The consumer response was so great that it had suffered a lot at its first, till it’s had made change its practices. Strong Brand Awareness – Nike is one of the most recognizable brands in the world as its name alone is memorable, easy to pronounce, and very unique. When people see the logo without the brand name, they will immediately be able to identify it as Nike, which shows the power of the brand. On the other hand, Nike is showing some weaknesses since it is still mostly reliant on its fo… Your email address will not be published. The Marketing Analysis Of Nike, Adidas And Nike. Let's stay in touch :). This article was very helpful but I wish it would contain more opportunities and weaknesses . matter, which i am going to present in institution of higher highly recommend. In recent years, Nike has begun to diversify into accessories and other premium products apart its signature footwear segment. NIKE SWOT Analysis. The brand, of course, has a strong impact on the valuation of the company and its current growth. Having a strong brand is vital both for stability and long-term sustainability. Introduction • An American multinational corporation, Nike, Inc. is one of the most leading brands which designs, develops and sells footwear, apparel, accessories, equipment and other services worldwide. Nike is over-dependent on US market for its revenue and sales. The report also manifests intelligence on Nike's internal weaknesses and external threats that can cripple its growth. Nike has captured approximately 31% of global athletic footwear market. Nike is a global brand. Nike currently employs more than 60,000 people around the globe and its stock is now reaching the highest levels in its history. It has been recognized many times by fortune magazines on “100 best companies to work for” 3. Nike does have some of its retailers. The year 2015 proved to be quite a profitable year for it. When people see the logo without the brand name, they will immediately be able to identify it as Nike, which shows the power of the brand. • It concentrates and focuses primarily on producing sportswear and athletics products (About.nike.com, 2016). The biggest strength of Nike is that it is an extremely competitive organization with its approach of “Just Do It” slogan for its brand epitomizing its attitude towards business. This SWOT analysis looks at Nike, a global retailer that specialises in sportswear, including shoes, clothing and accessories. • It concentrates and focuses primarily on producing sportswear and athletics products (About.nike.com, 2016). Hi, Mr. Hitesh Bhasin, is this the updated SWOT analysis of Nike? Facebook’s Strengths 1) Strong Brand. Hey guys! A SWOT analysis is very useful to identify the external and internal factors that influence Nike. However, the customers of the Nike’s have the brand awareness and this is the reason that the company put more effort in the products. This SWOT analysis looks at Nike, a global retailer that specialises in sportswear, including shoes, clothing and accessories. In reality NIKE, ADIDAS, PUMA got similar number of likes. For instance, Reebok that promised a lot and was intensely competitive with Nike has seen its fortunes sag and hence, Nike must not go Reebok’s way and instead, must define its core competence and implement its strategies accordingly. In 2019, Facebook was ranked #5 most valuable brand by Forbes. A SWOT analysis is very useful to identify the external and internal factors that influence Nike. Privacy Policy, Similar Articles Under - Strategic Management, Human, Social, and Intellectual Capital as a Means of Competitive Advantage, Blue Ocean Strategy and its Implications for Businesses, Overfished Ocean Strategy: How to Drive Growth and Attain Profitability, Porters Five Forces Analysis of the Airlines Industry in the United States, Porters Five Forces Analysis of Virgin Atlantic, Porters Five Forces Analysis of China Mobile, Diversification as a Viable Corporate Strategy, PESTLE Analysis of the Global Aviation Industry, How Amazon Can Improve its Corporate Strategy, Actualizing Business as Usual Strategies for Mission Critical Organizations and Functions, Why Indian Firms Must Strive for Strategic Autonomy in Their Geoeconomic Strategies. Nike’s strengths are the primary drivers of the company’s growth and global leadership in the sports shoes, apparel and equipment market. "A distillation of the findings of the internal and external audits… SWOT Analysis of Nike; The chosen corporate strategy for Nike is likely to be based on its own internal strengths and weaknesses in relation to its external opportunities and threats facing the organisation. 1 shoemaker. Undoubtedly, it is the number one sports brand SWOT analysis for Nike Nike is considered a world-renowned icon. the product prices are realistic Nike is offering to its customers, it is doubtful whether all customers think alike. The combination of retailing in third party outlets and competing brands cutting prices has made the going tough for Nike. got my work done in time. SWOT Analysis Of Nike's Marketing Strategy. One of Nike?s strength is its logo, the so called “woosh” . Further, the Nike brand is synonymous with quality and resilience as well as endurance and fitness, which makes it the brand of choice for athletes and anyone who wishes to run. Facebook has been hailed as the king of social media networks. The company does its business through retailers who stock other brands as well. This week we are looking into the SWOT Analysis of Nike. Nike’s Strengths – Internal Strategic Factors. 2. S W T W Nike SWOT Analysis O Opportunities S O T new opportunities Weaknesses: recycled material -main income is footwear -high prices NIKE Just Do It. A SWOT analysis is really utile to place the external and internal factors that influence Nike. A SWOT analysis like the one below can be used when it comes to … Employing over 62 000 people, a total of $30.6 billion was recorded in 2015, which gives an increase of 10.1% over that of the previous year. However, in the 50 years that Nike has been in business, it has weathered most challenges. Moreover, Nike is staying ahead of the technology curve, with an enormous capacity of innovation and a good R&D department. SWOT Analysis Of Construction Industrie. This is a SWOT analysis of Facebook. 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